The acquisition will allow the company to accelerate delivery of its end-to-end NDC-enabled retailing, distribution and fulfillment solutions. Sabre will purchase Farelogix for approximately US$360 million, with the deal expected to close in late-2018 or early-2019.
Sabre Corporation announced yesterday that it has entered into an agreement to acquire Farelogix, which supplies New Distribution Capability (NDC) order delivery technology used by many of the world’s leading airlines.
The acquisition will allow the company to accelerate delivery of its end-to-end NDC-enabled retailing, distribution and fulfillment solutions. Sabre will purchase Farelogix for approximately US$360 million, with the deal expected to close in late-2018 or early-2019.
Based in Miami, Farelogix provides a suite of Software as a Service (SaaS) solutions that enables carriers to create, control, optimise and deliver personalised and differentiated offers across sales channels. These airline-controlled retailing, merchandising and distribution capabilities will “complement Sabre’s existing retailing and merchandising solutions and future product roadmap”, said the company.
Building upon Farelogix’s Global Distribution System (GDS)- and Passenger Service System (PSS)-agnostic capabilities, Sabre aims to achieve faster innovation in the highly competitive airline IT space. This would enable airlines to accelerate their own growth and profitability while benefiting customers across the travel ecosystem.
Sabre said the acquisition and integration of Farelogix technology will help the company accelerate its innovation efforts in the design, development, integration and testing of end-to-end capabilities to process NDC-enabled offers and orders for airlines and travel agencies.
President and CEO of Sabre Sean Menke said, ““Farelogix’s investments in offer management and NDC order delivery will help us accelerate our plans to deliver future-ready retailing, distribution and fulfillment solutions that unlock increased value for the industry.
“By integrating Farelogix’s capabilities into Sabre’s leading airline technology platform, we’ll be able to offer the innovative and comprehensive solutions that airlines require, backed by best-in-class technology and the deep expertise that our teams bring to market.”
CEO of Farelogix Jim Davidson added, ““For the past few years, Farelogix and Sabre have worked together with shared customers to implement our complementary technologies to solve some of the industry’s toughest challenges. Today’s announcement is a natural evolution of the successful, ongoing collaboration between our two companies.
“Sabre shares our vision for innovation and has the leading technology, resources and global presence to help us scale our solutions and grow our customer base.”