The Sabre Retail Intelligence suite comprises Sabre Air Price IQ™ and
Sabre Ancillary IQ™, which deliver personalised travel offers on both
traditional and NDC channels. The new products are expected to boost
dynamic pricing of airfare and ancillaries respectively.
Intelligence will allow airlines to dynamically provide offers to
travellers based on preferences, marketplace insights and purchase
probability, resulting in accurate traveller personalisation. It is
powered by Sabre Travel AI™, an innovative capability that integrates
Sabre technology with Google Cloud’s state-of-the-art AI technology and
advanced machine-learning services.
“We are facing a rapidly changing world and the travel ecosystem
looks very different than it did just 18 months ago,” said Wade Jones,
chief product officer, Sabre Travel Solutions.
“Traveller expectations for relevant and personalised offers are
growing, and airlines are more focused than ever on becoming
sophisticated retailers. Relying on traditional strategies based on
historical data patterns isn’t enough. Airlines need intelligent
solutions driven by artificial intelligence and machine learning.”
Air Price IQ increases airlines’ pricing agility and precision by
allowing airlines to adapt quickly to changing marketplace conditions.
It takes into consideration traveller segment and trip intent from the
shopping request, and supports an airline’s efforts to maximise revenue
while providing a seamless experience to travellers.
Ancillary IQ uses machine learning to present ancillary offers based on
factors such as real-time shopping data and purchase probability to
increase incremental revenue opportunities and traveller satisfaction.
As a result, airlines can deliver increased value and more options to