Travel TechnologySabre's Retail Intelligence suite expected to boost dynamic pricing of airfare and ancillaries.

New tech tool delivers "accurate traveller" airline offers

AI-based solutions address need for travel retailing that meets more complex consumer demands.
AI-based solutions address need for travel retailing that meets more complex consumer demands. Photo Credit: gettyimages/NicoElNino

The Sabre Retail Intelligence suite comprises Sabre Air Price IQ™ and Sabre Ancillary IQ™, which deliver personalised travel offers on both traditional and NDC channels. The new products are expected to boost dynamic pricing of airfare and ancillaries respectively.

Retail Intelligence will allow airlines to dynamically provide offers to travellers based on preferences, marketplace insights and purchase probability, resulting in accurate traveller personalisation. It is powered by Sabre Travel AI™, an innovative capability that integrates Sabre technology with Google Cloud’s state-of-the-art AI technology and advanced machine-learning services.

“We are facing a rapidly changing world and the travel ecosystem looks very different than it did just 18 months ago,” said Wade Jones, chief product officer, Sabre Travel Solutions.

“Traveller expectations for relevant and personalised offers are growing, and airlines are more focused than ever on becoming sophisticated retailers. Relying on traditional strategies based on historical data patterns isn’t enough. Airlines need intelligent solutions driven by artificial intelligence and machine learning.”

Sabre Air Price IQ increases airlines’ pricing agility and precision by allowing airlines to adapt quickly to changing marketplace conditions. It takes into consideration traveller segment and trip intent from the shopping request, and supports an airline’s efforts to maximise revenue while providing a seamless experience to travellers.

Sabre Ancillary IQ uses machine learning to present ancillary offers based on factors such as real-time shopping data and purchase probability to increase incremental revenue opportunities and traveller satisfaction. As a result, airlines can deliver increased value and more options to travellers.

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