Travel technology provider Sabre has announced a strategic long-term
partnership with South Korea's largest hotel group Lotte Hotels &
Resorts, which has 20 properties across the country as well as hotels in
the US, Russia, Japan, Vietnam, Myanmar and Uzbekistan.
With this new agreement, the hotel group will be connected to almost
900,000 travel agents across multiple GDSes and over 600 online
channels across the globe, through the GDS connectivity solution powered
by Sabre Hospitality Solutions’ SynXis platform.
The new partnership with Sabre will offer Lotte greater visibility to
travellers worldwide, with travel agents easily able to find content
and book hotel stays and ancillaries using Lotte’s unique private label
chain code, LL, on Sabre’s GDS system.
The hotel group will migrate more than half of its hotels to the SynXis platform, starting from this year.
Frank Trampert, managing director and chief commercial officer, EMEA
& APAC, Sabre Hospitality Solutions, said: “With this announcement,
we are empowering a new distribution strategy for Lotte, enabling
increased exposure to global markets in line with their far-reaching