Travel TechnologyThe service generates immediate cashflow for businesses while users receive the coupon as store credit that can be spent at a time of their choosing.

Lemi helps small businesses with buy-now, use-anytime coupon service

By
|
Lemi is a social-sharing platform that features destination recommendations provided by travellers and locals.
Lemi is a social-sharing platform that features destination recommendations provided by travellers and locals.

To help businesses everywhere recover from losses incurred during the pandemic, Hong Kong-based social-sharing platform Lemi has launched a digital coupon service that will generate immediate cashflow while broadening their customer base.

“We have always had a passion for supporting small businesses, which make up the heart and soul of local travel. The global pandemic has had a significant impact on them, and many are at risk of shutting down their operations and disappearing forever. We are stepping up to support their recovery by providing a secure digital coupon platform for them, which opens up options to generate revenue from local and geographically-distant customers,” said Cheryl Ng who founded Lemi in 2015.

On the Lemi app, users may select businesses located in any destination, then choose an available coupon to buy for later use. These coupons require a credit card to purchase and can be bought for the user themselves or sent as a gift to a friend on the platform.

Upon confirmation, partner businesses can have the money remitted to their bank accounts, while users receive the coupon as store credit to be spent at a time of their choosing. For non-partner businesses, Lemi will contact them to discuss whether they wish to accept the transaction. The user will be notified within a week if the purchase is successful or be refunded if not, according to Lemi's press release.

Partners can tap on the service to customise offers according to their users or needs, for instance, discounts for off-peak hours or cash value vouchers.

To prevent fraud, a digital trail is generated when a transaction is made. The platform also features an encrypted chat function for businesses to interact securely with their customers, as well as data analytics that analyses non-personal data to build a profile of target customers for each enterprise.

The platform earns revenue on a commission basis and profits will be reinvested into purchasing more coupons from small businesses, according to Lemi.

JDS Travel News JDS Viewpoints JDS Africa/MI