Dorsett Hospitality International (DHI) has sealed a strategic partnership with JegoTrip, an integrated digital travel platform developed by China Mobile International Limited (CMI), to provide one-stop travel related services such as communication, accommodation, and entertainment to outbound travellers.
One of the key projects of the collaboration is the member-matching programme whereby JegoTrip VIP members will be offered a free membership upgrade to the next tier when they sign up for Dorsett - Your Rewards, a loyalty programme by DHI.
The Dorsett - Your Rewards memberships come in four tiers - Basic, Silver, Gold and Platinum. Member benefits include room upgrade to suite, free cancellation, 50% off the room rate in birthday months, late checkout up to four hours and free breakfast.
"Through a multi-faceted cross-platform promotion collaboration, we are committed to providing travellers with an end-to-end travel experience from hotel accommodation to traveling, including shopping and sightseeing," said Winnie Chiu, president & executive director of DHI.
JegoTrip creates a one-stop outbound service platform for travellers.
The two companies are also discussing different projects under the partnership, including the ability for travellers to book Dorsett Hotels directly through the JegoTrip App and manage their bookings in the app.
DHI will also produce travel programmes and share them on the JegoTrip App for members watch for free.