The actor Ryan Reynolds has called ChatGPT technology ‘mildly
terrifying but compelling’ while Microsoft recently announced it is
investing millions in OpenAI, the creator behind the technology.
ChatGPT, which has become something of an overnight sensation since
its debut on 20 November, stands for the bit-of-a-mouthful ‘Generative
Pre-trained Transformer’. Essentially, it is a free artificial
intelligent (AI) chatbot that is well versed in communications skills.
It can play games, respond to queries such as writing transcripts and
text and even take exams.
Speaking at a recent webinar hosted by the Event Leadership
Institute, themed on predictions, challenges and opportunities for event
professionals in the coming year, Howard Givner, founder and CEO of the
Institute said that the technology was one of the ‘coolest’ to emerge
in recent months.
“It’s artificial intelligence - just one vehicle of this technology
but it has taken the world by storm,” he said. “It is going to make a
lot of day-to-day jobs go away or be much easier to manage. You can ask
ChatGPT to code or to write an agenda and people are also using it to
record Zoom calls. You can generate a transcript and ask it to write a
bulleted summary. It’s in real-time, it’s mind-boggling and I’m really
excited to see what we end up doing with this."
Givner added that you can have fun with it and ask it to produce
scripts in different tones and said people have only just begun to
scratch the surface with regards to ChatGPT’s potential.
For the travel industry this potential could translate to automating
travel bookings, anything from flights to hotels to transport, while it
could also be used as a virtual travel assistant, providing itineraries
for business meetings and events, and suggestions on where to go and
what to do in a particular destination.
Analyst Verdict says that ChatGPT can also be used to generate
text-based content such as product descriptions, summaries, or even
entire articles. This can help save time and resources for enterprises
that need to generate a large amount of content on a regular basis, it
Much of its use therefore could be directed towards streamlining
customer service and removing some of an event planner’s more mundane
tasks. But it’s also another indication of the potential for artificial
intelligence to replicate human-quality skills.
Watch this space.
Source: M&C Asia