ABU DHABI - The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched the ‘Abu Dhabi Specialist Programme’, an e-learning platform which will educate travel trade industry professionals with all destination-related information about the emirate.
Travel agents are being encouraged to register and complete the online courses, with incentives such as weekly prizes and a final prize of a five star holiday to Abu Dhabi, when it is suitable to travel.
The programme will be rolled out in three phases in several languages across 17 markets, including the India, Australia, New Zealand, China, South Korea, as well as GCC countries. The first phase will be launched on 11 May.
Designed specifically for industry partners such as tour operators, travel agents and wholesalers, the Abu Dhabi Specialist Programme will encourage them to promote the destination to consumers within their markets.
The Abu Dhabi skyline
The initiative comes as part of DCT Abu Dhabi’s response to the COVID-19 crisis, which brought all workshops and other forms of physical training to a halt.
The new training and education programme aims to reach a wider audience of travel trade agents worldwide.
HE Saood Al Hosani, acting undersecretary at DCT Abu Dhabi, said, “This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.”
The courses embrace information related to key attractions in Abu Dhabi, local events and accommodation options.
The Abu Dhabi Specialist Programme will be available for travel trade professionals on www.abudhabispecialist.com from 11 May.