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OPP Alliance launched by four major travel powerhouses

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OPP Alliance will be the industry’s first such cooperation. Comprising AntaVaya, Hotelpass Global, WebBeds and Westminster Travel, the group will exchange technology resources and best practices, in addition to strengthening and sharing hotel and travel supply.

Four major travel wholesalers in Asia have teamed up to form a new regional B2B travel alliance.

OPP Alliance will be the industry’s first such cooperation. Comprising AntaVaya, Hotelpass Global, WebBeds and Westminster Travel, the group will exchange technology resources and best practices, in addition to strengthening and sharing hotel and travel supply.

Each member will remain completely independent and WebBeds will act as the alliance’s central coordinator, enabling partners to leverage its industry-leading technology and global platform to optimise their distribution.

The group aims to expand and include more partners in the future, and the structure of the alliance will ensure an equal standing for all partners while also allowing each member to retain its unique brand identity and sovereignty.

One of OPP Alliance’s primary goals is to penetrate Asia’s rapidly emerging hotel markets by providing more effective distribution through a single partner. It will also provide considerable benefits to travel suppliers and travel agencies to revitalise the Asian B2B travel landscape.

AntaVaya will be responsible for procurement in Indonesia; Hotelpass Global will cover contracting in South Korea and Japan; Westminster Travel will oversee Greater China – including Hong Kong, Macau and Taiwan; and WebBeds will focus on Singapore, Thailand and Malaysia.

The alliance currently generates over 2.2 million room nights collectively, and targets an initial sign-up of 2,000 new hotel contracts in the first six months. Members will enjoy benefits comparable to airline and hotel alliances – an expanded network, centralised coordination and the ability to offer a stronger proposition to their respective clients.

CEO of Hotelpass Global Brian Lee said, ““We are aiming to improve the direct relationships with our hotel partners and bring them closer to the action in the world of travel distribution. 

“Hotels across Asia will enjoy widespread global distribution with dynamic contracts, rate parity and improved pricing capabilities. We are very excited to be part of such a pioneering collaboration.”

“We know from speaking to our hotel partners that one of their major goals is to achieve more widespread distribution more effectively – including penetration into Asia’s emerging markets. OPP Alliance will enable this through a coalition of highly respected market leaders, which creates an unprecedented regional force. This makes us the perfect partner for hotels across the region, and we are delighted to be a founding member of such a dynamic initiative,” added Larry Lo, CEO, Westminster Travel.


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