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Malaysia’s premier travel fair is back with a bang

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MATTA president Datuk Tan Kok Liang (l) and MATTA CEO Phua Tai Neng.
MATTA president Datuk Tan Kok Liang (l) and MATTA CEO Phua Tai Neng.

Datuk Tan Kok Liang, president of the Malaysian Association of Tour and Travel Agents, said the fair will feature 1,336 exhibition booths spread over seven halls. The booths will represent 250 organisations that include 160 travel and tour agencies, 17 national tourism organisations, 10 state tourism offices, 30 hotels and resorts, nine theme parks, one cruise line, one CSR organisation and 21 other travel-related services.

The bi-annual MATTA (Malaysian Association of Tour and Travel Agents) Fair is back for its 46th edition from Sept 7‐9, 2018 at its usual location at Putra World Trade Centre (PWTC) Kuala Lumpur.

It will be officially launched by Mohamaddin Hj Ketapi, Malaysia’s new Minister of Tourism, Arts and Culture.

Datuk Tan Kok Liang, president of the Malaysian Association of Tour and Travel Agents, said the fair will feature 1,336 exhibition booths spread over seven halls. The booths will represent 250 organisations that include 160 travel and tour agencies, 17 national tourism organisations, 10 state tourism offices, 30 hotels and resorts, nine theme parks, one cruise line, one CSR organisation and 21 other travel-related services.

Phua Tai Neng, MATTA CEO, said at least 110,000 visitors were expected over the three days, with sales hitting around RM210 million (US$50.6m).

Domestic travel and tour packages will be at Hall 4 and 5, while Hall 1, 2, 3 and the Linkway will showcase international and travel holiday packages. For the first time, there will be booths representing Guam, Russia and Ecuador. There will an Umrah Pavilion at Hall 1 with 86 booths, the largest since this dedicated pavilion was started on 2015.

Official Partners include Taiwan, the state of Sarawak, Malaysia Airlines, Royal Caribbean International, Desaru Coast and Legoland Malaysia Resort.

“Consumers are getting smarter and travel and tour companies need to keep up with their needs. It’s all about consumers getting value for their money. That fits in with our fair tagline this time around – ‘Buy Smart - Travel Great,’ pointed out Tan.

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