Singapore-based full-service travel management company Silkway Travel
Asia has been acquired by Japanese online travel agency Adventure and
will become a fully owned subsidiary of Adventure APAC.
The deal marks a significant expansion of Adventure's presence into
Southeast Asia and will allow Adventure to leverage Silkway Travel
Asia's established presence and expertise in Singapore and the region.
Shunichi Nakamura, CEO of Adventure, said Silkway Travel Asia’s
expertise in the travel market in Southeast Asia made it a valuable
addition to the Adventure family.
“Both companies share a common goal of creating impactful and
sustainable travel experiences that resonate with the evolving desires
of today’s modern travellers,” the CEO added.
Silkway Travel Asia will gain access to Adventure's air ticket
reservation platform, skyticket, which streamlines the booking process
for customers by allowing them to search, book, and pay for flights
through Google’s search engine, without needing to be redirected to
other websites.
James Tang, director and co-founder of Silkway Travel Asia, said,
“Travel management is more than a service; it's a strategic partnership,
guiding organisations towards smarter, more cost-effective travel
solutions.
“By incorporating enhanced travel booking tools, in partnership with
our travel technology partners, we can increase productivity and offer a
faster turnaround service to our valued clients.”
The acquisition will not affect Silkway Travel Asia's operations in
Singapore, including its name, management team, and product offerings.
Travel industry veterans Tang and Albert Hong will continue to serve as
directors of the company.
“We are proud of what we have achieved at Silkway Travel Asia over
the past three years, and we’re thrilled to embark on the next stage of
our growth with Adventure,” Hong said.