Called The Associates Club, it will comprise select Luxury and Elite members of the WorldHotels Collection as well as select members of ALHI Global Luxury Sales, both of which are subsidiaries of ALH. The programme is the first of three new initiatives by ALH, and is expected to launch in Q2 2019.
Global luxury hospitality company Associated Luxury Hotels (ALH) has announced a new Leisure Sales Programme for travel consultants and concierge companies, bolstering its presence in the luxury leisure sales arena.
Called The Associates Club, it will comprise select Luxury and Elite members of the WorldHotels Collection as well as select members of ALHI Global Luxury Sales, both of which are subsidiaries of ALH. The programme is the first of three new initiatives by ALH, and is expected to launch in Q2 2019.
Designed with a focus on benefits from both the travel consultant’s perspective and their clients’ experience when staying in member hotels, the Leisure Sales Programme will enhance the network’s luxury leisure offering by providing a variety of rewards to luxury travel consultants. These include tailor-made itineraries and fast-track commissions, as well as customised benefits and authentic local experiences for their clients.
John Lesnick, president and CEO of ALH, said, “Luxury travel consultants have been at the centre of our WorldHotels core business for over 40 years and a key part of our Luxury MICE sales efforts with ALHI Global Luxury Sales for over 30 years.
“Both of our businesses have enjoyed the strong support of the travel consultant community when serving our luxury clientele and with this programme we are further reinforcing and building on our strong relationships and commitment to them.”
He added that The Associates Club would be an invitation-only programme offered to top luxury travel agencies throughout the world.