EU Holidays, one of the biggest travel agencies in Singapore, has
taken a bold step forward in its expansion plans with the grand opening
of its new flagship store, accompanied by an exciting transformation of
its main premises at the Suntec Singapore Convention and Exhibition
Centre.
Situated at Suntec City Mall, the expansive 1,400-square-metre
flagship store redefines the concept of a travel agency. It's not just
about booking vacations; it's about equipping travellers with the skills
and confidence needed to fully embrace their dream adventures.

Guests taking the golf simulator for a spin. Photo Credit: Travel Weekly Asia/Cheryl Teo
The highlights of this transformation include the cutting-edge indoor
ski slope and a state-of-the-art golf simulation centre with its own
respective in-house instructors, part of the newly introduced Snow and
Golf Experience.
Director of EU Holidays, Ong Hanjie, shared his vision, stating, "We
believe travel should be more than a mere destination; it should be an
enriching experience. That's why we've introduced the Snow and Golf
Experience. We want our travellers to not only explore the world but
also engage with it, learn from it, and create memories that will last a
lifetime."
This innovative concept reflects EU Holidays' commitment to offering
travellers more than just a journey; it's about providing
transformative, experiential adventures. The Snow and Golf Experience
stands as a testament to this commitment, offering travellers a taste of
what’s to come for their adventures and exclusive opportunities to
master the fundamentals of skiing and golfing at their convenience
before they take their skills out to the world.

Instructors demonstrating their skills on the ski slope. Photo Credit: Travel Weekly Asia/Cheryl Teo
"Our travellers used to embark on ski tours, but we realised that
they often spent a significant portion of their overseas trips learning
the basics,” Ong explained. “This felt like a missed opportunity. The
Snow and Golf Experience allows them to grasp the essentials right here,
ensuring that when they hit the slopes or the golf course abroad, they
can do so with confidence, make the most of their adventure, and truly
cherish the experience."
Beyond the traditional ribbon-cutting ceremony of EU Holidays'
flagship store on 7 October 2023, the day featured a series of engaging
activities and exclusive travel promotions.