Travel Agent NewsFocusing on experiential travel, the expansion of EU Holidays' store features an indoor ski slope and golf simulation centre.

EU Holidays redefines travel bookings with an experiential twist

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EU Holidays' grand opening ceremony on 7 October.
EU Holidays' grand opening ceremony on 7 October. Photo Credit: Travel Weekly Asia/Cheryl Teo

EU Holidays, one of the biggest travel agencies in Singapore, has taken a bold step forward in its expansion plans with the grand opening of its new flagship store, accompanied by an exciting transformation of its main premises at the Suntec Singapore Convention and Exhibition Centre.

Situated at Suntec City Mall, the expansive 1,400-square-metre flagship store redefines the concept of a travel agency. It's not just about booking vacations; it's about equipping travellers with the skills and confidence needed to fully embrace their dream adventures.

Guests taking the golf simulator for a spin.
Guests taking the golf simulator for a spin. Photo Credit: Travel Weekly Asia/Cheryl Teo

The highlights of this transformation include the cutting-edge indoor ski slope and a state-of-the-art golf simulation centre with its own respective in-house instructors, part of the newly introduced Snow and Golf Experience.

Director of EU Holidays, Ong Hanjie, shared his vision, stating, "We believe travel should be more than a mere destination; it should be an enriching experience. That's why we've introduced the Snow and Golf Experience. We want our travellers to not only explore the world but also engage with it, learn from it, and create memories that will last a lifetime."

This innovative concept reflects EU Holidays' commitment to offering travellers more than just a journey; it's about providing transformative, experiential adventures. The Snow and Golf Experience stands as a testament to this commitment, offering travellers a taste of what’s to come for their adventures and exclusive opportunities to master the fundamentals of skiing and golfing at their convenience before they take their skills out to the world.

Instructors demonstrating their skills on the ski slope.
Instructors demonstrating their skills on the ski slope. Photo Credit: Travel Weekly Asia/Cheryl Teo

"Our travellers used to embark on ski tours, but we realised that they often spent a significant portion of their overseas trips learning the basics,” Ong explained. “This felt like a missed opportunity. The Snow and Golf Experience allows them to grasp the essentials right here, ensuring that when they hit the slopes or the golf course abroad, they can do so with confidence, make the most of their adventure, and truly cherish the experience."

Beyond the traditional ribbon-cutting ceremony of EU Holidays' flagship store on 7 October 2023, the day featured a series of engaging activities and exclusive travel promotions.

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