What do you get when an electric car manufacturer BYD takes a detour
from the conventional and ventures into creating an ‘automotive
lifestyle outlet’?
Look no further than BYD Suntec showroom, which was launched by BYD
Singapore together with Vantage Automotive, EightX Group, and leading
travel agency Chan Brothers Travel to enhance the BYD lifestyle
‘ecosystem'.
At BYD Suntec, the new 204sqm outlet nestled within Tower 1, visitors
can check out BYD's range of electric cars, test-drive vehicles, and
enjoy casual dining opportunities. The lifestyle store is also conceived
as a inspirational travel hub for BYD’s patrons.
The entry of Chan Brothers into the BYD’s 'lifestyle ecosystem'
enables the electric car brand to offer specially tailored tour packages
for customers and owners BYD-themed travel experiences, both locally
and overseas, according to a Chan Brothers spokesperson.
The partnership with the travel agency also opens up opportunities
for BYD customers to visit the brand's headquarters in Shenzhen,
combined with trips across the region, the spokesperson added.
This collaboration underscores Chan Brothers Travel' commitment to
innovation. Anthony Chan, group managing director of Chan Brothers
Travel comments, “Together, we are driving towards a future where every
journey is not just about the destination but also an unrivalled
experience centred around the consumer.”