Tradeshows and Events

If confirmed, the new bureau will develop Hong Kong into a “hub for arts and cultural exchange between China and the rest of the world”.

Hong Kong's Culture, Sports and Tourism bureaus band under one roofNewly proposed bureau to further develop destination as an arts, cultural and sports hub to China and the world.

"Hong Kong is a very familiar destination for many, so we have to constantly look for new tourism products to market, and this helps to freshen up their mindsets," says HKTB Regional Director – Southeast Asia, Raymond Chan.

Hong Kong plates up fresh angles on food tourismHong Kong Tourism Board uncovers new tourism stories that give fresh marketing perspectives and highlights for agents.

Companies will have to move forward with a more nuanced understanding of the new-age APAC traveller to effectively capture the pent-up demand, said experts at WiT Experience Singapore 2021.

Win over the endemic traveller with strong digital connectionsWith APAC accounting for over half of global internet users, critical for businesses to understand, access and invest in...

Making an appearance onboard the Singapore-docked World Dream, is Quinton the Quokka from the world’s cutest marsupial family, found only in Western Australia.

Meet the quokkas: It’s a Dream experienceWestern Australia and Dream Cruises float first-of-its-kind destination marketing showpiece in Singapore.

Blackpink fans flock to Buri Ram after the Thai temple was featured in the LALISA music video.

Blackpink effect: K-pop star Lisa single-handedly creates hype for Thai tourismThai province's fame reaches new heights after Lisa made multiple references to her hometown.

As a vacation boom looms on the horizon, travel brands should prepare for a season of “revenge vacations”.

3 tactics to prepare for the vacation boom and meet demandThe pent-up demand for travel presents opportunities for businesses to reach an audience raring to embark on adventures.

TikTok factors in multiple indicators such as likes, shares, rewatches, video completions, etc. to arrive at defining what a “popular” video is.

Marketers, is it time to take TikTok seriously?The what, where and how to cashing in on today's viral video-sharing social network.

52 startups have been selected to use shared spaces and corporate support programmes at Seoul Tourism Plaza.

A new tourism incubator rises in SeoulSeoul Tourism Plaza gathers the tourism industry, academia, associations, and institutions together for hoped Covid rebound...

The launch episode of STB's new forum series SingapoReimagine Global Conversations reveals three key traveller personas.

How to attract the post-pandemic traveller with the right experiencesSTB launches forum series SingapoReimagine Global Conversations alongside report on travel personas of the future.

Meet Sarawak's Iban headhunter who wants to share Covid-safe protocols for events and business meetings.

Meet the headhunter with a mission to ensure Covid-19 safetyBusiness Events Sarawak raises the bar for post-pandemic destination marketing with satirical short film.