MarketingSTB launches forum series SingapoReimagine Global Conversations alongside report on travel personas of the future.

How to attract the post-pandemic traveller with the right experiences

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The launch episode of STB's new forum series SingapoReimagine Global Conversations reveals three key traveller personas.
The launch episode of STB's new forum series SingapoReimagine Global Conversations reveals three key traveller personas. Photo Credit: STB

Industry game changers come together in the Singapore Tourism Board’s (STB) new forum series SingapoReimagine Global Conversations to outline new travel experiences and business models that are innovative and future-forward.

The first Reimagine Experiences forum brings together experts across sectors to talk about understanding the new post-pandemic traveller; the convergence of digitalisation and experiences; the travel experience from a design and architecture perspective; and new tourism concepts and novel offerings.

Its launch episode reveals three key traveller personas identified by global trend forecaster and data partner WGSN. The personas are:

• The Wander Must – an early adopter of technology and digital experiences who is ready to rediscover the joys of travelling.

• The Mindful Explorer – a nature and outdoor lover who is conscious of environmental issues and is likely to make sustainable choices and seeks meaningful connections with the community.

• The Slow Pacer – a traveller who places importance on rejuvenation, and seeks wellness destinations to enhance physical, emotional and mental well-being.

The forum series comprises three key forums, with overseas adaptations. The first Reimagine Experiences forum is available on-demand in four video episodes released weekly on STB’s website and YouTube channel starting September 8. The other two forums will focus on the themes of travel journeys as well as sustainability and wellness, scheduled to be introduced later this year and in the first half of 2022.



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