Each session will include speakers and panelists with a focus on Asia as a whole and China in particular, looking at some of the key trends that are shaping the growth of tourism, from destination development to digital marketing and personalisation initiatives.
World Travel Market London will hold two dedicated conference sessions focused on the Asia and China markets on November 6 and 8.
The themed conference sessions will focus on “Responsible Tourism in China” and “Redefining the travel experience – A viewpoint from Asia”.
Each session will include speakers and panelists with a focus on Asia as a whole and China in particular, looking at some of the key trends that are shaping the growth of tourism, from destination development to digital marketing and personalisation initiatives.
Participants will have the opportunity to meet with experts in the field and hear from Roy Graff, managing director of Dragon Trail, at the launch of a new channel for deep insight and analysis of the Chinese outbound market.
WTM London Conference Sessions Details
Responsible Tourism in China
Monday, November 6, 2017: 17:15 – 18:00
Address: WTM Responsible Tourism Theatre
Redefining the travel experience – A viewpoint from Asia and China
Wednesday, November 8, 2017: 10:30 – 12:30
Address: South Gallery Rooms 7&8