The "Experience Macao" Oversea Roadshow recently made a stop in
Singapore, hosting a four-day extravaganza at Suntec City Atrium from
April 25 to 28. Organised by the Macao Government Tourism Office (MGTO),
the event aimed to showcase Macao as a premier travel destination and
provide visitors with a glimpse into its rich array of experiences.
Cheng Wai Tong, deputy director of the Macao Government Tourism
Office (MGTO), underscored the remarkable resurgence of Macao's tourism
industry since reopening to international travel in 2023. Visitor
arrivals have rebounded to 71% of pre-pandemic levels, with a notable
surge in interest from Singaporean travellers. In the first quarter of
2024, there was a staggering 263.1% increase in average daily visitor
volume compared to the previous year.
Roaring into the Singapore market
To capitalise on this momentum, MGTO has implemented a series of
promotional initiatives tailored to the Singaporean market. These
efforts include collaborations with airlines, social media influencers,
content marketing campaigns, and participation in travel fairs like the
NATAS Holiday 2023 Travel Fair. Looking ahead, MGTO plans to further
amplify its marketing endeavours in Singapore, focusing on strategic
partnerships, digital engagement, and participation in major travel
events.
However, Macao's pursuit extends beyond Singaporean travellers alone.
The Roadshow arrived in Singapore following MGTO's successful event in
Japan. Cheng highlighted MGTO's anticipation for upcoming roadshows in
key markets such as Malaysia, Indonesia, Thailand, and South Korea.
Additionally, Macao is keenly monitoring emerging markets like India,
the Middle East, and Europe.
To penetrate these markets effectively, MGTO is eager to collaborate
with travel agents. According to Cheng, “to strengthen connections with
Southeast Asian trade partners, familiarisation tours and trade seminars
were arranged for travel trade members and they were invited to
participate in the Macao International Travel (Industry) Expo.”
Experience Macao in your own country
Visitors testing out the VR experience of the Macau Tower Skywalk.
The roving "Experience Macao" Oversea Roadshow” goes beyond
traditional presentations by offering interactive and experiential
offerings, providing visitors with a deeper insight into Macao's unique
charm and positioned the city as a must-visit destination for discerning
travellers.
One highlight of the roadshow was the opportunity for attendees to
experience the Macau Tower Skywalk, using VR headsets. This immersive
experience transported visitors to the open-air platform at a height of
233 metres, offering a thrilling virtual stroll with a breathtaking
bird's eye view of the Macao landscape and its iconic landmarks.
Wynn Resorts and SJM Resorts, S.A. seized the opportunity to showcase
their unique offerings, further enhancing the experiential aspect of
the roadshow. Visitors to the Wynn exhibit were invited to embark on a
journey through the SkyCab and experience Illuminarium, a multi-sensory
cinematic experience exclusive to Wynn Palace. Additionally, interactive
games and lucky draws engaged attendees, offering them a glimpse into
the luxury and excitement that await at Wynn Macau and Wynn Palace.
SJM Resorts, S.A. captivated visitors with themed experience zones,
where participants could learn and practice Shaolin Kung Fu in the
"Martial Arts Arena" or engage with AI interactive games in the "AI
Wonderland." These immersive experiences provided a hands-on exploration
of Macao's cultural heritage and entertainment offerings.