Travel players from far and wide, and in every sector of the industry
swarmed the show floor at the 15th edition of ITB Asia throughout 19 to
21 October at the Sands Expo & Convention Centre in Singapore.
After two years of virtual shows, ITB Asia 2022 made its grand return to in-person together with MICE Show and Travel Tech Asia.
“This year’s ITB Asia takes place amid geo-political and economic
headwinds. But we have reasons to be optimistic, as Singapore and our
region have much to offer” said Alvin Tan, Minister of State (Trade and
Industry), at the opening keynote of ITB Asia.
"As global travel resumes, events like ITB Asia help the global
industry strengthen trade relations, forge new partnerships, and share
ideas on how we can reimagine travel for the world."
ITB Asia 2022 attracted more than 80 NTOs and RTOs. Photo Credit: Cheryl Teo
ITB Asia 2022 brought over 500 exhibitors, comprising of more than 80
National Tourism Organisations (NTOs) and Regional Tourism
Organisations (RTOs) that included the likes of Business Events Perth,
Busan Tourism Organization, Gangwon Tourism Organization, Gyeonggi
Tourism Organization, Japan National Tourism Organization, Jeju
Convention & Visitors Bureau, Korea Tourism Organization, Penang
Global Tourism, Sarawak Tourism Board, Saudi Tourism Authority, Seoul
Tourism Organization, Visit Finland, Visit Jordan, Visit Maldives, and
Visit Monaco.
Over the course of the three days, attendees also got to learn from
over 180 industry leading speakers across more than 100 conference
sessions that delved into the latest travel trends, travel technology,
meetings and incentives, destination marketing, hotels, tours and
activities, cruise, air travel and more.
This year’s conference agenda was specifically curated to support the
travel industry to spark important discussions critical to the future
of MICE, corporate travel, leisure travel and travel technology.
Contiki’s Adam Armstrong discusses how tapping on youth travellers is the key to restarting tourism recovery around the world. Photo Credit: Cheryl Teo
Some of the key speakers included Abdul Khani bin Daud, CEO, Malaysia
Convention & Exhibition Bureau (MyCEB) who shared what APAC’s MICE
industry can expect for 2023 and beyond; Hermione Joye, sector lead,
travel and vertical search APAC, Google who elucidated on the new types
of travellers’ desires; Olivier Berrivin, VP of APAC, BWH Hotel Group
who emphasised on the critical role the hospitality industry plays at
reinventing the travel wheel; and Adam Armstrong, global CEO, Contiki
Holidays who revealed insights into tapping onto the future, burgeoning
market of youth travellers.