With Southeast Asia primed to be a large growth market for New York City (NYC), America’s most populated city recently hosted 12 tour agencies from Malaysia and the Philippines on a five-day trade familiarisation trip, equipping the agents to sell the newest NYC experience tailored towards SEA travellers.
The agents had come straight from attending the IPW Anaheim (international inbound travel trade show) organised by the U.S. Travel Association, and directly to NYC to further develop relationships with 35 tourism partners affiliated to NYC & Company – the American city’s official destination marketing organisation. This is also the first SEA trade familiarisation trip hosted by the company.
Apart from going for hotel site inspections, the agents visited some of NYC’s string of latest developments in 2019 – including the Hudson Yards precinct and its interactive sculptural centerpiece, the Vessel; the Empire Outlets which opened in May on Staten Island; as well as other prime but lesser known tourism offerings of the bustling city.
“In addition to New York City’s well-known icons, we are looking forward to seeing travel agencies in Southeast Asia show new and hidden facets of the City to a new generation of travellers,” said Ee Lian Lee, account director at NYC & Company’s Southeast Asia representative office.
According to Makiko Matsuda Healy, managing director, tourism market development at NYC & Company, SEA represents an exciting market for the city since “visitors tend to stay for 11.3 days on average versus 8.5 days for all markets…[where] the average market skews much wealthier with 21% of visitors earning over USD$200,000, compared to an international average of 7%”.
NYC welcomed a record 65.1 million visitors in 2018, of which 13.5 million were international travellers. Inbound travels from SEA in particular has increased nearly 50% over the past six years, and these numbers look set to increase with the recent introduction of non-stop flights from Singapore and Manila to NYC.
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