14 October 2003BANGKOK - President of Thai International Airways, Kanok
Abhiradee told reporters yesterday any low cost airline set
up by the national carrier would be managed independently
under a separate business concept.
The president's comments followed remarks made by
Professor Nawal Teneja, author of 'Airline Survival Kit:
Breaking out of the Zero Profit Game,' who warned yesterday
that low cost carriers would only succeed if they were run
independently from their parent companies.
In a talk to airline executives, Teneja said major
carriers were "going after the wrong segment", while low
cost carriers represented the future of airline travel with
an hands-on management concept that focused on the fastest
growing segment - economy travel.
Three Thai airlines, including Bangkok Airways have
expressed an interest in becoming stakeholders in a
"no-frills" airline with THAI, which would initially fly
domestic routes.