6 July 2000Snoopy World is coming to New Town Plaza, Sha Tin, next month. The 40,000-square foot theme park will be Asia’s first Peanuts outdoor playground and the only one in the world apart from Knotts Berry Farm in California.
The project, which costs HK$30 million (US$3.8 million), will feature larger-than-life figures of Snoopy and other Peanuts characters.
The park aims to make visitors feel that they were inside the cartoon strip, according to project designer Ivan Lam Chak-hin.
Some 6,000 people a day are expected to visit. Admission is free.
Developer Sun Hung Kai Properties said Snoopy World could draw visitors of all ages from Taiwan, Japan and other Asian countries.
The drawing powers of Snoopy have already been tried and tested in Hong Kong. Two years ago, McDonald’s had a month-long promo selling Snoopy figurines in a different national costume each day.
Demand was so tremendous that snaking queues formed all over SAR and price for the figurines originally selling for HK$6 soared to HK$1,000.