Planeterra, the non-profit dedicated to uplifting communities through tourism, has released its 2024 Impact Report, which, it says, “demonstrates the immense power of travel to fuel local economies and preserve cultural traditions worldwide.
The report reveals Planeterra’s travel company partners in 2024 directly benefited more than 30,000 people across 51 countries, “boosting incomes and creating jobs to protecting the environment and celebrating unique cultural heritage”.
Highlights from the 2024 Impact Report include:
Widespread Benefit: 30,694 people directly benefited from tourism through Planeterra-supported initiatives, with over 191,764 people receiving indirect benefits.
Traveller Engagement: 133,340 travellers visited experiences supported by Planeterra's travel company partners, indicating a strong demand for responsible and genuine travel.
Nature-Positive Investments: Bolstering climate and biodiversity, Planeterra and its partners have grown 2,650,000 trees, fostering a nature-positive community tourism approach.
"This report isn't just a collection of numbers; it's a testament to the transformative power of community tourism," said Jamie Sweeting, president of Planeterra.
"It unequivocally shows that when travellers choose to engage with local communities, they're not just taking a trip – they're contributing to a more sustainable, equitable, and enriching future for all."