Pan Pacific Hotels Group (PPHG) has appointed Celine Du as chief commercial and marketing officer, effective 1 November 2025.
A seasoned commercial strategist with over three decades of experience in the luxury hotel sector, Celine brings deep expertise in driving revenue growth, strengthening brand equity, and building high-performing teams.
In her new role, Celine will oversee PPHG’s commercial strategy and performance across both corporate and property levels across its portfolio of Pan Pacific, PARKROYAL COLLECTION, and PARKROYAL brands to maximise revenue generation and growth. In addition, she will drive channel management, loyalty, and global partnerships to enhance the Group’s commercial reach and customer engagement.
She will play a key role in advancing the Group’s global brand positioning and customer engagement strategies, ensuring that each brand continues to resonate with today’s discerning travellers.
Prior to joining PPHG, Celine held senior leadership roles at Mandarin Oriental Hotel Group and Shangri-La Hotels and Resorts, where she led global commercial and marketing initiatives that elevated brand presence, strengthened market share, and delivered sustainable revenue growth across China and key international markets.