The soon-to-open Andaz Singapore has appointed Italian national Federica Brugnara as its new Director of Sales and Marketing.
She brings over eight years of experience in five-star hotels, focusing on the Meetings, Incentives, Conferences, and Events (MICE) and Corporate markets, after gaining her experience at Park Hyatt Saigon, Park Hyatt Beijing and Park Hyatt Dubai.
In her new role, Brugnara will be responsible for the overall management and leadership of the Sales and Marketing department. With her extensive knowledge, she will be focusing on applying her expertise in the luxury hospitality market towards launching the Andaz brand in Southeast Asia.
“As this is the first Andaz to be launched in Southeast Asia, I am excited to be leading our Sales and Marketing team in establishing the brand’s name in the region. Being a lifestyle-focused brand, Andaz is entering the mature Singapore market to offer a boutique-inspired hotel experience coupled with the assurance of Hyatt’s renowned hospitality standards,” she remarked.
In her free time, Brugnara is an avid runner, having participated in a number of ultramarathons internationally. Her passion for running has taken her to different places and she has made it her personal goal to participate in at least one race each year.
Andaz Singapore will bring stimulating new experiences to this internationally acclaimed city, immersing guests in the eclectic districts of Kampong Glam and Bugis. The premium downtown property will offer 342 guestrooms, residential-style event venues with floor-to-ceiling windows and loft kitchens, the only rooftop bar in the downtown area with 360-degree views and a street-dining-in-the-sky food and beverage concept at Alley on 25.