Brown has served as Agoda's chief operating officer since 2014, when he was promoted from the role of chief product officer.
Booking Holdings has announced the appointment of John W. Brown as chief executive officer of Agoda, Booking Holding's Asia-based digital travel business, effective June 1.
Brown has served as Agoda's chief operating officer since 2014, when he was promoted from the role of chief product officer.
The move also saw several senior executive movements. Current Agoda CEO, Robert Rosenstein, will become chairman of Agoda and special advisor to the CEO of Booking Holdings, Glenn Fogel.
In addition, current chief product officer Omri Morgenshtern will become the company's chief operating officer.
“Rob's vision for Agoda when he co-founded the company was unparalleled at the time. He recognised the immense opportunity in APAC, and built a brand with strong loyalty and brand awareness in the region," said Fogel.
"Our business will continue to benefit from his knowledge of the APAC region and his expertise in digital technology trends, and we couldn't be more excited to see John step into the role of CEO.”
Brown had joined Agoda in 2010 from the Boston Consulting Group, where he operated as a principal in Boston and in Bangkok. He also served as an economic advisor to the Minister of Commerce and Industry for the Government of Afghanistan.