Wyndham Hotels & Resorts CEO Geoff Ballotti said the company has initiated a revitalisation for Days Inn, the company's largest economy brand.
During Wyndham's fourth-quarter earnings call, Ballotti said it would require Days Inn franchisees to "invest in the quality of the sleep experience and the overall standards”.
"We know from our experience with Super 8's new brand standard that a thoughtful, cost-effective, refreshed programme could have a very meaningful impact on guest experience while driving favourable market share and operating margin improvements."
Ballotti added that Wyndham plans to introduce new prototypes for many of its midscale and economy brands.
Wyndham has an extensive Days Inn portfolio throughout Asia, with the majority of the properties in China.
Source: Travel Weekly USA