Country Inns & Suites By Carlson has changed its name to Country Inn & Suites by Radisson – a strategic name change, which the company says, will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand.
Country Inn & Suites by Radisson is part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
“Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment,” said Raj Rana, CEO, South Asia, Carlson Rezidor Hotel Group.
Country Inn & Suites by Radisson is an upper midscale hotel brand with over 480 hotels globally. In Asia Pacific, the brand currently has 24 hotels in operation and 11 under development in India.