“Travellers are increasingly integrating work and leisure today. A hotel must not only be well-located, it must also be experiential and memorable,” said Arthur Kiong, chief executive, Far East Hospitality.
Singapore hotel and serviced residence operator Far East Hospitality has added a new brand – The Clan Hotel – under its portfolio, with the first property to open in mid-2020.
The new brand looks to woo “affluent and tech-savvy business travellers” as key customers.
“Travellers are increasingly integrating work and leisure today. A hotel must not only be well-located, it must also be experiential and memorable,” said Arthur Kiong, chief executive, Far East Hospitality.
The 324-key property will be located at Far East Square, and draws inspiration from the clan associations’ values of family, harmony and companionship.
Hotel interiors will be designed with monochromatic images of the streets and shophouses, samsui women and coolies, and warehouses inspired by various clan associations that lined the area of Far East Square, Amoy and Cross Street.
Far East Hospitality has signed a management agreement with its parent company Far East Organization for the overall management for the brand, concluding hotel operations, sales and marketing functions.