According to Instagram, as shared with Bloomberg, the top 10 aren’t targeted for the usual best practice indicators in hospitality, like exclusivity, service, location or a good night’s sleep.
The world’s Instagrammers have spoken. Forget boutique hotels or historic hideaways, the top most Instagrammed luxury hotels are all humongous, and one of them is in Macau.
According to Instagram, as shared with Bloomberg, the top 10 aren’t targeted for the usual best practice indicators in hospitality, like exclusivity, service, location or a good night’s sleep.
On Instagram, it is the most eye-catching, theatrical, celebrity-filled, famously branded, designer stylish hotel shots that get your moment shared, shouted out, liked or regrammed, and your account followed.
The most Instagrammed hotel in the world is – drum roll – The Cosmopolitan of Las Vegas. Expect shots of its burlesque Rose Rabbit Lie Bar and the new 2,000 square foot Boulevard Penthouse Suites.
Pipped into second place, for now, is the Atlantis, the Palm in Dubai. It’s the glass-walled underwater room that gives views of the Ambassador Lagoon and its eerie stingrays that fills the Insta-verse. But when the upcoming bridge suite with its glass-bottom pool stretching between two building sections opens, perhaps it will nail #YOLO (hopefully not literally) and take top position.
Third sees the Fontainbleau Miami Beach for its nightlife, a hotel that will no doubt go into Instagram #SelfieSunday #newyearseve overdrive when the Biebs (Justin Bieber) plays as 2016 tips over into 2017.
Wynn Las Vegas’s Lake of Dreams show and, surprisingly, its flower displays, are what propel it into fourth. Ushuaia Ibiza Beach Hotel, only open in the summer, is in fifth. Seeing as it will have David Guetta playing in 2017 its annual winter closure is unlikely to harm its rankings much.
And the one and only property in Asia to make the top 10 is Macau’s Venetian Macao, which gets Instagrammers snapping for its Grand Canals.
That perfectly calm water, mesmerising gondolas with their hot, pseudo-Italian, crooning gondoliers, colourful Venetian architecture flanking the waterways, the always blue-with-white-fluffy-clouds sky… but what tips it over the edge is when shots include signage in Chinese to confuse sharp-eyed followers #LOL.
The hotels ranking from 7th to 10th are Aria Resort & Casino, Las Vegas, the nine-hotel complex Atlantis Hotel & Casino, Paradise Island, Nassau, Bahamas, Hard Rock Hotel & Casino in Punta Cana, Dominican Republic, and the view-tastic W Barcelona.