Marriott International's St. Regis Hotels & Resorts has debuted a new brand tier, St. Regis Estates.
Aimed at the ultra-exclusive traveller, the new collection will showcase luxury properties with “significant history, expansive grounds, and extraordinary amenities”.
These addresses will also be in “destinations shaped by character, setting, and heritage rather than spectacle or trend”.
The first of the collection is The Resort at Pelican Hill, Newport Beach, California. Debuting in 2027, guests will enter a 202-hectare estate with olive-tree-lined pathways, sweeping ocean views, and rolling coastal hills framing a 16th-century Italian Renaissance inspired resort.
As part of its transformation into a St. Regis Estate, all bungalows and villas will be refurbished, as will the Coliseum Pool, Pelican Hill bar and clubhouse. New additions include a 36-hole golf course, bar, lobby, Bella Vista Pool Caffè and Social Club, and the brand’s signature butler service.
St. Regis senior vice president and global brand leader George Fleck said the concept draws inspiration from the Astor family's historic country estates. The Astors, a prominent Gilded Age family, founded the original St. Regis Hotel in New York in 1904.
“For the Astors, the ultimate luxury was retreating from the city to their country estates, where time with loved ones could be savored with exquisite ease amid settings rich in heritage and a rare sense of belonging," Fleck added.
“That ideal profoundly resonates with today's luxury traveller. With St. Regis Estates, we honour that legacy by celebrating each estate's origins and creating escapes that bring people together to embrace beauty, connection, and the simple pleasure of slowing down.”