HotelsNew Apartments & Villas platform signals Accor's desire to tap short-term vacation rentals, which remain in demand through the pandemic.

Short-term rentals move up on Accor's radar

Fairmont SG Signature King Salon Suite 2 resized
Launch of Accor's Apartments & Villas site comes as the short-term vacation rental segment outpaces hotels on the recovery front throughout the pandemic. (Pictured: Fairmont Singapore)

Accor is strengthening its presence in the short-term vacation rental space with the launch of a new Apartments & Villas booking platform.

Debuting with an inventory of more than 50,000 apartments, villas and chalets, Accor's Apartments & Villas site consolidates accommodations from the company's 15 extended stay hotel brands, including the Adagio, Mantra and Hyde Living flags as well as privately-owned branded residences managed by Accor's Raffles, Banyan Tree, Delano, Fairmont and SLS brands, among others.

Private rentals available under Accor's high-end Onefinestay brand, which has remained in expansion mode throughout the pandemic, are also searchable under the new platform. Accor acquired Onefinestay in 2016.

In a statement, Accor cited a report from Savills International Development Consultancy indicating that the branded residence model, in particular, has "proven to be very resilient" during the Covid-19 crisis.

"We see increasing demand for residentially-designed, short-term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space," said Savills International Development Consultancy head Riyan Itani.

Accommodations booked through the Apartments & Villas platform are eligible for Accor Live Limitless loyalty programme benefits.

The site's debut comes as the short-term vacation rental segment outpaces hotels on the recovery front since the pandemic began.

Source: Travel Weekly

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