Hard Rock’s new London hotel on the corner of Oxford Street and Park Lane near Marble Arch was formerly the Cumberland Hotel.
The hotel has 900 rooms and suites, along with a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop.
The GMT bar at Hard Rock Hotel London.
The first Hard Rock Cafe was founded in London in 1971.
Memorabilia is sprinkled throughout the property, telling the story of London’s rich musical history, including a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London.
The property also features the Kirkwood piano on which Queen’s lead singer, Freddie Mercury, practiced as a teenager.
Top-end Rock Royalty rooms and suites will provide a personal concierge and access to the private lounge.
Signature brand offerings and amenities include The Sound of Your Stay music programme, where the mood can be set with a complimentary Crosley turntable.
Alternatively, guests can rock out in their room with a Fender guitar, reserved at the front desk complete with headphones for no noise complaints.
Hard Rock International has venues in 73 countries including 184 cafes, 237 Rock Shops, 28 hotels and 11 casinos. A Hard Rock Maldives is set to open in coming weeks.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe.