London will see the first property launched under Japan’s Prince Hotels Prince Akatoki brand after a multi million-dollar transformation of the former Arch hotel in Great Cumberland Place.
Special features of the 82-bedroom hotel will include an East-West fusion restaurant and a Japanese tea service, as well as a bar focusing on Japanese whisky plus a selection of saké, spirits and cocktails.
Prince Hotels president Masahiko Koyama said, “This new global flagship brand aims to raise the awareness of Prince Hotels by making full use of the reputation value of our properties in Japan.
“Akatoki is an old expression of Akatuki, meaning sunrise, before dawn, a new beginning, and speaks to a new time for Prince Hotels and Resorts, reflecting our plans for international growth for the business.”