The first phase allows corporate bookers to signed up as corporate members and earn PARK$ on every qualified booking at participating hotels within the group, redeem instant rewards and enjoy exclusive perks. Also part of the launch is a promotion that allows corporate travel professionals who sign up for Park Rewards before November 30, 2018, to receive a bonus of PARK$500.
Park Hotel Group has announced the launch of Park Rewards, a loyalty programme that rewards corporate bookers, staying guests, as well as those using their F&B outlets. The programme is completely free to join and will be rolled out in two phases.
The first phase allows corporate bookers to signed up as corporate members and earn PARK$ on every qualified booking at participating hotels within the group, redeem instant rewards and enjoy exclusive perks. Also part of the launch is a promotion that allows corporate travel professionals who sign up for Park Rewards before November 30, 2018, to receive a bonus of PARK$500.
The second phase, which will benefit guests and diners, will be launched later in January 2019. Both corporate and consumer members will be able to earn PARK$ when they stay or dine at participating hotels, restaurants and bars.
“The launch of Park Rewards demonstrates our commitment to cultivate a direct relationship with our clients, as well as our hotel and dining guests,” said Allen Law, CEO, Park Hotel Group. “We looked at a number of programmes out there today and the feedback is that complexity turns members off and severely impacts their engagement levels. This is the reason why Park Rewards is built on the principles of simplicity, accessibility and transparency. We believe that we are the first programme with truly no blackout dates. Any room that is bookable publicly will be available for redemption by members. It is our desire for our members to be able to celebrate life’s moments anytime they wish, even during holidays and peak travel dates.”