Dusit International has earmarked India for major expansion of its luxury and upper midscale brands in the country’s emerging markets. The Thailand-based hotel group said it is focused on underserved yet high-potential markets nationwide.
In addition to exploring opportunities in India’s Tier 1 cities, Dusit said it will have a strong focus on Tier 2 and Tier 3 destinations “where luxury and upscale hospitality options are currently limited – creating opportunities to deliver curated, high-end experiences tailored to local demand”.
Dusit’s recent activity in the Indian market included opening of the contemporary, upscale dusitD2 Fagu, Shimla, in December 2024, and the signings of three key properties in Karnataka: the wellness-focused Devarana Sakleshpur, Karnataka – A Dusit Retreat (set to open in 2028), and two upcoming Dusit Princess Hotels & Resorts.
The upper-midscale Dusit Princess brand will also debut in Raipur (200 keys), Bhiwadi (165 keys), Kolkata (220 keys), and Lonavala (120 keys).
Two boutique luxury properties under the recently introduced Dusit Collection brand – in Kasol and Manali (each with 40 rooms) – will offer escapes in the Himalayan foothills.
“India represents an exceptional growth opportunity for Dusit – across major metros and particularly in Tier 2 and Tier 3 cities, where premium hospitality options remain limited despite strong demand,” said Siradej Donavanik, vice president – development (global), Dusit International.
Beyond immediate expansion, Dusit says it is focused on building an integrated hospitality ecosystem in India, “where luxury stays, holistic wellness, refined gastronomy, and hospitality education converge to deliver lasting value”.