Thailand-based Onyx Hospitality Group has launched Saffron Collection, a portfolio of individual boutique hotels and resorts, to complement its existing brands of Amari, Ozo and Shama in the region.
Conceptualised as a portfolio of hotels that offers creative interpretation of the personalities and history associated with each destination, Saffron Collection will initially be available in Hanoi, Penang, Bangkok and Aranyaprathet in Thailand, with plans for further expansion across the Asia-Pacific region.
Onyx Hospitality Group’s 145-suite Oriental Residence Bangkok will be reintroduced as a Saffron Collection property, with The Five Residences Hanoi scheduled to open in October 2020 with 116 rooms and suites as a new-build addition to this collection. This will be followed by the mid-2021 opening of The George with 93 rooms in Penang, and the early 2022 opening of the 120-room Indochina Hotel in Aranyaprathet, Thailand.
“Saffron Collection is driven by our quest to create a distinctive portfolio of boutique hotels and resorts that appeal to guests who want to be immersed in the stories and legends of the places they visit,” said Douglas Martell, president and CEO, Onyx Hospitality Group.
“Each Saffron Collection property aims to create memorable experiences through locally-relevant design and sensitive integration into the past and present of a destination. For owners and investors, Saffron Collection is also our way of preserving the compelling moments in a family, a corporation or a building and area’s history, and reinterpreting them towards memorable experiences for our present and future travellers.”
Besides offering a showcase of the landmarks, people or legends unique to the destination and neighbourhood, each Saffron Collection lobby will have a customised cocktail cabinet offering a select list of mixology concoctions from the locality and one signature cocktail representing the property.