HotelsSingapore is next for new ‘funky, playful’ brand

Next edition? It’s Ink in Melbourne

Melbourne’s Southbank first to see Next Story Group’s new brand
Melbourne’s Southbank first to see Next Story Group’s new brand

MELBOURNE - Funky design? Tick. Playful? Tick. Socially conscious? Tick.

Welcome to Next Story Group’s new brand, the Ink Hotel Melbourne Southbank.

The recently acquired new-build hotel bears the hallmarks of the new Ink Hotels brand which is on track to open its second hotel in Singapore in 2021.

"Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset," said Darren Edmonstone, CEO of Next Hotels & Resorts.

"Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South-east Asia, where we are continuing to drive strong strategic growth."

Next Story Group says Ink hotels are “vibrant, playful and comfortable places to stay and hang out with locals and travellers. Environmentally and socially conscious, the Ink brand focuses on funky design built around a common area that is inclusive”.

Ink Hotel Melbourne Southbank is a 15-storey, 162-room hotel, close to Melbourne's CBD and within walking distance to Melbourne Convention Centre and Southbank's restaurants, art galleries, entertainment and sporting venues.

To mark the opening of Ink Hotel Melbourne Southbank, guests can enjoy an opening rate from A$119 (US$84) for bookings made between now and January 31, 2020 for stays until June 30, 2020. Bookings can be made directly on

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