From 1 October 2025, Accor Plus will transition all existing memberships into the newly rebranded ALL Accor+ Explorer subscription. The move aims to offer members increased value, including guaranteed ALL Accor Gold status or higher, two free nights annually, and expanded global discounts.
Accor Plus, a leading travel loyalty programme in Asia Pacific, serves over 450,000 members who stayed more than 3.1 million nights at Accor hotels in 2024. The upgraded ALL Accor+ Explorer offers benefits across 25+ Accor hotel brands in Asia Pacific and discounts at over 30 hotel brands worldwide.
Emilie Couton, CEO of Accor Plus, said:
"Accor Plus has pioneered travel subscriptions in Asia Pacific for over 30 years, uniquely positioning us to meet the rising demand in this category across the region."
She added:
"Today’s members are looking for more: more value, more recognition, more consistency, and more meaningful experiences. ALL Accor+ Explorer is a strategic enhancement built for discerning travellers who want more than perks."
Key benefits of the ALL Accor+ Explorer membership include:
Two free nights annually across Asia Pacific
Up to 50% off hotel stays with Red Hot Rooms in Asia Pacific
15% discount on public rates at 4,500+ Accor hotels worldwide
30% off dining and 15% off drinks at 1,600+ restaurants and 1,200+ bars in Asia Pacific
Guaranteed ALL Accor Gold status with 30 Status Nights awarded annually
Priority access to exclusive member-only events and offers
The new membership will be available for an annual subscription of SGD 299 (US$220). Existing members will be automatically upgraded on 1 October.