This strategic affiliation gives the Hotelbeds Group and its brands — Hotelbeds, Bedsonline, Tourico Holidays and GTA — access to MHR’s more than 1.4 million annual room nights in more than 60 business and leisure travel destinations.
Millennium Hotels and Resorts (MHR) has signed a new partnership with leading bedbank, Hotelbeds Group.
This strategic affiliation gives the Hotelbeds Group and its brands — Hotelbeds, Bedsonline, Tourico Holidays and GTA — access to MHR’s more than 1.4 million annual room nights in more than 60 business and leisure travel destinations.
Mark Redmond, head of Global Chains at Hotelbeds Group, says, “We are delighted to be connecting to MHR’s global hospitality offering. This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000 plus clients, while giving MHR access to higher-margin, niche segments of the travel market.”
MHR will, through this agreement, strengthen its distribution through Hotelbeds’ network in more than 140 markets and 60,000 travel distributors. Hotels are able to access more customers who make reservations with longer lead times and have lower cancellation rates.
MHR has just under 40,000 rooms in 136 hotels across Asia, Europe, United States, the Middle East and Australasia, as of end 2017. Its leading hotels include the iconic Grand Millennium Dubai, Millennium Biltmore Los Angeles, to the cosy, such as The Bailey’s Hotel London.
Nayan Peshkar, senior vice president digital, Distribution & Revenue Strategy, Millennium Hotels and Resorts adds, “We are very pleased to be working with Hotelbeds. This supports the Group’s wider distribution strategy of reducing reliance on static rate androom agreements in the leisure segment. Our guests are now able to get the best rates at all times across all channels. Deeper penetration of Hotelbeds’ client base will support higher margins and propel a more dynamic customer relationship.