Following Meliá Hotels International’s announcement of its
partnership with Vietnam’s largest domestic hotel owner Vinpearl, 12
former Vinpearl hotels and resorts will now come into Meliá’s portfolio
as Meliá Vinpearl.
Under the rebranding, the 12 Meliá Vinpearl properties are undergoing
changes in F&B options, wellness treatments and sustainability
initiatives. Meliá is also bringing the Spanish hospitality that the
brand is famous for, to each property.
“We want to create contemporary dining destinations where hotel
chefs, mixologists and F&B associates are plugged into global and
local consumer trends and are constantly innovating when it comes to
taste, design and food culture,” said Steve Nunan, senior director of
business development Southeast Asia for Meliá Hotels International.
The Meliá Vinpearl Thanh Hoa Sky Bar
Such is Nunan’s confidence in its F&B concepts that he believes
the best sky bars in Vietnam will be predominantly located within Meliá
Vinpearl hotels.
Meliá has identified resorts like Meliá Vinpearl Cam Ranh Beach
Resort, Meliá Vinpearl Cua Hoi Beach Resort, and Meliá Vinpearl Cua Hoi
Beach Resort, to feature concepts from other Meliá properties such as
Merkado, a buffet restaurant, which combines authentic Mediterranean
cuisine with a show cooking station.
The YHI Spa, Meliá’s branded spa, will also take over all the spas
spanning Vinpearl hotels. Beyond offering relaxing treatments, the YHI
Spa will use natural, ecological products, as part of Meliá’s
sustainability agenda.
“Sustainable, traceable products, and a focus on local produce, as
well as switching all the bed linen to organic bed linen are just some
of the examples of what we’re doing when it comes to the environment,”
added Nunan.
Travel agents from all over the world will also be enjoy greater
accessibility from Meliá’s distribution channels. All Meliá Vinpearl
properties can now be booked through Meliá’s corporate website.
“Vietnam is an extremely important market for us and now that the
transition is complete it’s time for us to reach a wider audience,”
explained Nunan. “Not only do we have our whole expanded sales team
throughout Vietnam working on a sales blitz in the first week of
September, we have all our GSO’s around the world from America to
Europe, taking action.”
The first hotel to come into the fold was Vinpearl Quang Binh, which
took the new name Meliá Vinpearl Quang Binh in March 2022. Since then,
ten other Vinpearl properties have made the transition. These include:
Meliá Vinpearl Cam Ranh Beach Resort, Meliá Vinpearl Hue, Meliá Vinpearl
Danang Riverfront, Meliá Vinpearl Nha Trang Empire, Meliá Vinpearl Ha
Tinh, Meliá Vinpearl Cua Hoi Beach Resort, Meliá Vinpearl Tay Ninh,
Meliá Vinpearl Phu Ly, Meliá Vinpearl Thanh Hoa, and Meliá Vinpearl Cua
Sot Beach Resort.
The last property, Meliá Vinpearl Hai Phong Rivera, will successfully complete its rebranding by the end of September.