JAKARTA – Southeast Asia’s leading bedbank MG Group has announced PT Archipelago International Indonesia as the first hotel chain in MG Select Partner Program.
Archipelago International, as one of Southeast Asia’s largest and most dynamic hotel operators, combined with MG as the regions’ bedbank focusing on the travel agent segment form a natural, strong and sustainable partnership,
The MG Select Partner Program is a brand-new initiative of the MG Group that aims to bring its partnership with hotels to the next level by deepening the commercial relationship and cooperation.
Hotels under the programme will receive a higher level of support, quick turnaround, and exclusive campaign on MG’s channels. Currently a by-invitation only programme, MG is looking at making it available to interested hotels on an application-review basis.
Archipelago, which has partnered MG for 20 years, is the first hotel chosen for the programme. Under the new partnership, MG will conduct a series of exclusive campaign and promotions of hotel products of Archipelago International’s hotel chain for two years.
“Archipelago International, as one of Southeast Asia’s largest and most dynamic hotel operators, combined with MG as the regions’ bedbank focusing on the travel agent segment form a natural, strong and sustainable partnership,” said MG Group vice president William Newley.
“With the MG Select Partner Program, we are very pleased and privileged to further develop that relationship and drive value to all stakeholders across our mutual businesses.
“MG has made multi-million-dollar investments in new platforms to help hotels and agencies grow and win in an increasingly complex and rapidly changing distribution landscape.
“We are excited to empower our customers with access to Archipelago's award-winning brands through our recently launched, industry-leading hotel distribution platform.”
John Flood, president & CEO of Archipelago International, said: “Time and again, MG Group have proved that we can count on them, while always respecting our core business values from accountability to price integrity to customer commitment. These awards stand for a lifetime partnership and friendship more than for anything else.”
MG is Southeast Asia’s leading Bedbank with an inventory of more than 350,000 hotels worldwide. It supplies to more than 8,000 travel agencies with 15,000 frontline bookers serving the end-consumer, and transacting 5,000 bookings daily.