HotelsHilton’s Curio Collection will soon land in Thailand with Kromo.

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Sealing the deal, Hilton and SC Asset Corporation executives launch their partnership in Thailand.
Sealing the deal, Hilton and SC Asset Corporation executives launch their partnership in Thailand.

Hilton’s KROMO, Curio Collection, is coming to Thailand. An agreement with SC Asset Corporation will see the launch of the lifestyle brand in Bangkok at the end of 2024.

KROMO, Curio Collection by Hilton will have 306 rooms and suites, three dining concepts, including an all-day dining restaurant, a social dining space and a bar. The hotel will also offer a fitness centre as well as indoor and outdoor pools.

Inspired by the word “chroma” which alludes to intensity of hues, Hilton says the brand’s philosophy is “to immerse guests in one-of-a-kind moments in sought-after destinations around the world…and embark on a sensory adventure that resonates with their spirits”.

KROMO, Curio Collection by Hilton will be situated along Bangkok’s shopping belt on Sukhumvit Road, providing travellers with access to prominent retail destinations and Skytrain stations, Phrom Phong and Asoke.

The new-build hotel will join Hilton’s expanding portfolio of hotels in Thailand, where it currently operates 13 properties across five brands, with nine more in the pipeline.

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