Holiday Inn’s H4 Design concept was first launched in 2017. This week, the brand introduced a H4 prototype, an evolution of the H4 Design, which provides owners with more modern and efficient layouts that flex to meet the needs of individual markets.
InterContinental Hotels Group (IHG) recently unveiled the next phase of design prototypes for Holiday Inn, Staybridge Suites and Candlewood Suites to its mainstream hotel owners at the Americas Investors and Leadership Conference in Las Vegas.
Heather Balsley, senior vice president, global marketing mainstream brands, IHG, said, “We are continually evolving and investing in our brands, and at the centre of our latest enhancements sits extensive customer research and close collaboration with our owners. This is crucial to delivering brand experiences that fit the ever-evolving needs of mainstream travellers and drive performance for our hotel owners. As these new prototypes start rolling out across the market, we know they will take guest satisfaction and brand strength to the next level.”
Holiday Inn’s H4 Design concept was first launched in 2017. This week, the brand introduced a H4 prototype, an evolution of the H4 Design, which provides owners with more modern and efficient layouts that flex to meet the needs of individual markets. For example, the prototype allows for more flexible, open spaces to be catered for guests, as well as adaptable meeting spaces that can be quickly adjusted to business and leisure groups alike.
Both of IHG’s extended stay brands, Staybridge Suites and Candlewood Suites, also unveiled prototypes and interior design solutions for new build hotels and properties going through renovations. The new design solution for Staybridge Suites, Generation 7.0, will roll out in October 2019 and includes a new exterior design with a front porch, a reimagined public area complete with shared socialisation and workspaces, as well as updated suites with district zones for working, relaxing and sleeping.