The bedbank announced yesterday that the move will further complement the existing portfolio of its content offerings and reinforces the company’s commitment to growth in the rapidly expanding ancillary distribution space.
Hotelbeds has acquired transfer specialist HolidayTaxis Group.
The bedbank announced yesterday that the move will further complement the existing portfolio of its content offerings and reinforces the company’s commitment to growth in the rapidly expanding ancillary distribution space.
Through its business unit Beyond the Bed, Hotelbeds also lists the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours under its portfolio.
The UK-based HolidayTaxis brand, which operates 21,000 transfer routes spanning 150 countries, will remain separate and independent from Hotelbeds following the acquisition, but forms part of Beyond the Bed. HolidayTaxis CEO Ian Coyle will report to Javier Arévalo, director of Beyond the Bed.
Joan Vilà, executive chairman of Hotelbeds, said, “In recent years our ancillaries business has grown substantially as the strength of our technology platform and global distribution network has positioned us effectively to take full advantage of the increasing demand for in-destination activities worldwide.
“We already offer a wide range of revenue enhancing products to our partners, including transfers, tours, activities, car hire, theme park tickets and more – but the addition of HolidayTaxis significantly strengthens our portfolio, underlining our commitment to provide greater choice to our travel trade partners.
Coyle added, “We are enormously excited to be joining Hotelbeds as it continues to push the boundaries of travel distribution. This is a unique opportunity that was unmissable, allowing us to share additional ancillary revenue generating solutions with the 60,000 travel-selling partners that Hotelbeds works with globally – many of whom are very hard to reach otherwise.
“I’m convinced that our supplier and distribution partners, across our respective businesses, will benefit from the strengths of something very special that is about to happen.”