Ahead of the launch of Radisson Blu Hotel, Frankfurt - the first property to be co-branded with Jin Jiang International – Radisson rolled out a talent exchange programme earlier this year.
The Radisson Group has been outlining the measures it is taking to bed down its relationship with new owners Jin Jiang International and Sino-Cee Fund.
Ahead of the launch of Radisson Blu Hotel, Frankfurt - the first property to be co-branded with Jin Jiang International – Radisson rolled out a talent exchange programme earlier this year.
A team of employees – chefs, reservation managers and others – from Radisson Hotel Group’s hotels and corporate offices spent three months in Shanghai with the aim of providing a true Chinese experience in European hotels.
In return, a Chinese team is spending time in Europe to gain a greater understanding of European hospitality.
The Radisson-Jin Jiang alignment will be further enhanced from June 30 when 53 Radisson Hotel Group properties will be featured on the WeHotel Platform, Jin Jiang International’s global hotel booking platform.
As part of this collaboration, Radisson Rewards and WeHotel Prime, Jin Jiang’s high-end hotels loyalty programme, are working together to provide localised, in-hotel benefits to members of both programmes.
At the newly co-branded Frankfurt hotel, Chinese-speaking guests and travellers will find a range of features to make them feel at home, including menus and welcome cards being available in Chinese, the ability to pay with Chinese Union pay cards, Chinese television channels and Chinese newspapers, available via the Radisson Blu One Touch app.
Many Chinese visitors start or end their trips in Frankfurt, which has the best direct flight connections between Europe and China.