Furama Darling Harbour is the inaugural hotel of Singapore-based
Furama Hotels International Management (FHI) in Sydney under its
flagship 4-star brand.
Formerly branded as Holiday Inn Darling Harbour, the hotel is located
in the Haymarket area and is expected to benefit from extensive
revitalisation plans for the precinct, as well as the creation of a $3
billion Tech Central Innovation hub announced by the New South Wales
government.
FHI manages more than 40 hotels, villas and resorts, with more than 7500 rooms, in the Asia Pacific region.
Kent Law, group head of operations and sales at Furama Hotels
International said, "Sydney, with its rich history and dynamic
atmosphere, provides an ideal setting for our brand to establish a
strong presence in the Australian market.”
As part of the rebranding exercise, the hotel will undergo a series
of upgrades such as the rejuvenation of the lobby and restaurant spaces,
and introduction of technology improvements with mobile check-in/out,
mobile tv casting and digital key access.