In The Langham’s new global brand campaign video, a champagne pops, kids run free amongst adults midway in dance, a family picnics on a sun-dappled garden terrace, the camera all this while panning back to what looks like a pair of grandparents celebrating their special day with descendants in tow – pointing to actual experiences of guests at The Langham and how they’ve chosen to celebrate life’s milestones with the ultra-luxury hotel brand.
“For the past year, we have been listening to our guests and immersing in deep-dive discussions about what they want from their luxury hotel experience, and the answer was right there staring at our face all along: people come to The Langham to create joyful memories for their future,” explained Stefan Leser, chief executive officer of Langham Hospitality Group.
“We realised then that there’s really no bigger honour for hoteliers than to fully own that mantle of celebrations and play a part in creating these wonderful memories for our guests.”
The 150 year-old establishment’s portfolio of luxury hotels are rooted in prime destinations, with new hotels constantly joining the mix. Recognised for its signature pink touches and a distinctive British heritage from its flagship hotel in London dating back to 1865, the brand prides itself on exemplary service, innovation, product offerings that captivate the senses, and exceptional design. But being at the luxury level doesn’t mean “one has to be stuffy, conventional and staid,” saids Leser, and can sometimes even be “spontaneous, a little playful, and a touch irreverent”.
Filmed on location in and around The Langham hotels in London, New York, Chicago, Hong Kong, and Sydney, follow the brand’s journey of “Celebrate The Everyday” here.