Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top‐ performing booking channels once again feature a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems.
A new survey has revealed the top 15 booking channels that generated the greatest revenue for hotels in Thailand and other key tourism destinations over the past year.
The lists are based on the 72 million hotel reservations that passed through SiteMinder’s channel management solution during the year, which amounted to US$21.53 billion in gross revenue from some 28,000 hotel customers around the world.
Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top‐ performing booking channels once again feature a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems.
“These lists are testament to the incredible, material impact that a broad distribution strategy, which caters to a diverse business mix from various feeder markets, can have on a hotel’s bottom line,” says SiteMinder’s managing director, Mike Ford.
“They also prove the enormous – and growing – value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year.
“Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally,” he added.
Here are the top 15 revenue‐generating booking channels for hotels in Thailand:
1. Booking.com
2. Expedia
3. Agoda
4. Hotel websites (direct bookings)
5. GTA
6. Hotelbeds
7. Ctrip
8. Fusion Holidays
9. Traveloka
10. HotelTravel
11. Rakuten
12. Hostelworld Group
13. Flight Centre Travel Group
14. Asia Travel
15. HRS ‐ Hotel Reservation Service