Located within the heart of the civic district and Singapore’s art and cultural centre, City Hall Square has a scheme to support local artisans and regional brands in setting up shop.
City Hall Square, a new Singapore retail and lifestyle destination - part of a mixed-use development comprising the new 343-room Grand Park City Hall hotel - will be unveiled in the second half of 2018 by Park Hotel Group.
Located within the heart of the civic district and Singapore’s art and cultural centre, City Hall Square has a scheme to support local artisans and regional brands in setting up shop.
These range from rental-free schemes and interest-free loans to marketing support and partnerships with its network of six sister properties and hotels within Singapore.
To support tenants in their O2O efforts, City Hall Square will be exploring partnerships with Grand Park City Hall to offer online shoppers the option to pick up their item at the hotel during mall closure hours.
“The retail industry is at an inflection point, where several brick and mortar companies with large footprints are struggling while e-commerce companies are realising the value of storefronts,” said Allen Law, CEO of Park Hotel Group
“This is quite prevalent in the US and it seems that Asia is catching on. These physical stores are used in conjunction with online experiences to build brand loyalty, create personal customer interactions which a brand might not necessarily be able to do online.”
City Hall Square said it is not concerned with being large “as Singapore has enough mega malls”.
Instead, the complex will have close to 61,000 square feet of lettable floor area spread over three floors that will be home to over 70 retail shops, food and beverage, beauty and lifestyle brands.
City Hall Square will also harbour a secret place within the development, known as St. Gregory Place, where two rows of double storeyed conserved shophouses have been earmarked for an array for dining destinations.