Best Western Hotels & Resorts SureStay and soft brand “SureStay Collection by Best Western” portfolio has launched in Australia with six hotels.
All six are positioned in the economy and upper economy accommodation categories.
Managing director of Best Western Hotels & Resorts for Australasia, Graham Perry, says, “Importantly, all hotels within the new soft brand receive the full service of Best Western's worldwide brand network and benefit from sales and marketing services of the global hotel group.
“Our soft brand offers hotel operators with very individual properties solutions for marketing and distribution; all SureStay and SureStay Collection hotels are bookable via GDS code UR.”
Perry said with extras like free Wi-Fi, the six hotels – two in New South Wales and four in Western Australia - provide travellers with economical options.